Two out of every three businesses in the gift industry
will be closed in five years!
Will yours be one of them?
Ask yourself these questions:
- What direction is your business heading?
- Are you having a difficult time staying ahead of your competition?
- Does it frustrate you that your business is only making a small fraction of its potential profits?
- Why do some online business make money so easily — while you try everything possible and get barely enough customers, sales, and profits?
Competing for business is more demanding than ever before. Many gift and gift basket businesses have fallen like bowling pins while others are scrambling to just pay the bills much less to grow their business.
The most overlooked truth about creating a profitable business is simply this:
Nobody trips over mountains.
It’s the small pebbles that cause you to stumble.
What most people don’t realize is that the gift/gift basket industry has a culture all its own. Sure the basics of operating a business are the same for any kind of business. You need a business plan. You can read a financial statement. And you took a business class that told you all you thought you needed to know. You may have even owned another business in a different industry.
But this industry has its own mindset, its own psychology – even its own language, so to speak.
How do I know this?
Let me introduce myself. My name is Joyce Reid. I started my first business — a statewide newspaper–almost thirty years ago, grew it and sold it. Then I started a real estate business using the same techniques and knowledge that I had learned and became a multi-million-dollar producer.
I had been making gift baskets for my customers and decided that a gift business would be a whole lot more fun than dealing with selling properties and closing escrows. And it was.
I quickly discovered that the gift industry was a whole lot different than selling houses and newspapers.
Different — not in a really obvious way but in the little things that I had to quickly learn. I literally had to unlearn most of the things I already knew — and I was forced to become a student again in order to grow my new business into what I hoped it would become.
I took the time. I learned from those who came before me. I learned from those who had already stumbled over the pebbles, picked them selves up and survived through some rough economic times.
As a result, my business expanded from a small local gift basket business into a nationwide gift service. I was asked to write articles for the industry trade magazines and speak at national conferences. I was asked to be a SCORE counselor and a counselor/instructor for my County’s small business program.
I don’t tell you this to brag but to point to the fact that whether you’re just starting your gift business, are struggling to grow one or have beaten the statistics and are still surviving and thriving . . .
Whether you’re short on time or have 12 hours a day to devote to growing your business . . .
Whether you’re an introvert or extrovert, laid back or driven . . .
YOU, too, can have a profitable business.
I know that it is possible because I’ve done it and even more importantly, we work with others in the gift industry who have done it as well.
Take a look at what one of our members, Diane Dick of Apex Gift Boxes in New Zealand says:
Christchurch, New Zealand
It’s not a matter of natural ability, business acumen, or charisma.
It is knowing the industry, paying attention to the little things, and having the right support and reliable answers that makes all the difference between success and failure in this industry.
Deb Pero of Your Gift Solutions in North Carolina explains it this way:
Your Gift Solutions
And Grace Little of Graceful Baskets in Washington state agrees:
“These stories inspire me and help me fell a kindred spirit with others”
Being a subscriber to the Gift Retailers Connection has been invaluable. I receive so much help for every aspect of my business, from budget tips to design ideas and so much more. I always look forward to finding out which gift retailer will be featured “In The Spotlight” and reading about how they started, what their challenges and goals are. These stories inspire me and help me feel a kindred spirit with others in the industry. Thank you Joyce for all your hard work and commitment to all of us!
Graceful Baskets in Washington state
The Birth of Gift Retailers Connection
You can say that I started this service for people like you as a solution for the scarcity of resources and information specifically for our industry. There simply wasn’t a place to go when searching for answers to those searing questions that can make all the difference. Not everyone has the time or money to attend a convention or trade show. There have been books written about the industry but times, trends, and the economy are constantly changing. I was getting phone calls from people who had heard me speak or read my articles asking questions about the specific “little things” that make a big difference.
And then it hit me.
“Wow, there is a need for a one-place resource where people can discover the little things, communicate with each other, and ask questions at the time when answers are desperately needed.”
And that’s how Gift Retailers Connection came into existence.
It started with a blog at www.giftbusinessowners.com. Then a monthly newsletter, and a directory to help members of our industry be found by potential customers looking for their products. That was followed by our bi-monthly online magazine, jam-packed with information about growing your business. But the most important part of all is the community forum, which is free to anyone in the industry, and is the go-to place to network with others who are struggling with the same problems as you.
Do you need this? Eve Viens of Corporate Gifts Boston answers this question:
Corporate Gifts Boston
- Are you are missing the secret to what it takes to stay ahead of the competition?
- Are the little things that you can discover from others who “have been there and are still showing profits all year long” holding you back?
- Do you miss the companionship of discussing your business with peers who understand it and what you are experiencing?
- Do you struggle to find answers to your questions when you need them?
The fact that you’ve read this far is proof positive that the answers to these questions is yes, isn’t it?
Lori Reid of Executive Gift Planners in Virginia gives another reason for being a member.
“A Wealth of Information at your fingertips”
“I love reading Gift Retailers Connection! You can always learn something every time you read it.
Executive Gift Planners, Virginia
Please don’t confuse Gift Retailers Connection with the other books and websites for our industry. This is a leading-edge, all in one convenient location resource not available anywhere else. It has been developed by people with twenty-plus years in the industry who still operate successful gift businesses, keep up with the current trends, and don’t hold anything back when it comes to sharing.
Ajla Kamber, owner of DelightSomeone, LLC confirms this.
“We don’t see each other
as a competitor
but as a fellow basketeer and friend”
When I started my gift basket again after few years of a break, I needed to get up to speed on all the new trends and fast. Gift Retailers Connection helped me tremendously in that. With their online forum and the magazine,
GiftRetailersConnection, I was ready to dive into business again.
Delight Someone LLC
Think it is expensive?
The very basics are free but the bottom line is that for less than one gourmet coffee per week, you can get your hands on all the secrets and resources that can keep your business on track. Isn’t your business worth one gourmet coffee a week?
Carla Cesarski of Gift Basket Celebrations sums it all up better than I ever could.
“The industry is constantly changing”
While I have been in the gift basket industry for over 22 years, there is always something to learn as the industry is constantly changing.
Gift Basket Celebrations
And one last one from Alabama:
“Those who know don’t tell
and those who tell don’t know.”
The philosopher Lao-Tzu once remarked: “Those who know don’t tell, and those who tell don’t know.” I have found this to be true, with a few exceptions, in the gift basket industry.
Exceptional Gift Baskets
What are you waiting for?